How reviews and ratings work
A rating is the average of a profile's visible reviews, out of 5 stars. The label on each review card tells you where the review came from: Bought through Creatures, Booked through Creatures, Sponsored through Creatures, or Review.
Read a review card
Each card shows the stars, the reviewer's name, the date, and a line such as "Reviewed Harper Lindgren about the purchase of Pearl Sovereign". Then come the reviewer's words and any photos or video.
A blue check next to the reviewer's name means they have verified their identity with Creatures. It doesn't change the stars they gave.
The label in the top corner tells you the source:
- Bought through Creatures: an animal sale completed through Creatures. The buyer and the seller can each leave one.
- Booked through Creatures: a booking, transport, stud service, boarding stay or genetics storage arranged on Creatures.
- Sponsored through Creatures: a sponsorship, where a member pays toward an animal's care.
- Review: a profile review. Anyone signed in can leave one, and it isn't tied to a sale or service.
How the rating is worked out
The Reviews tab shows the average, such as "4.7 out of 5", and the number of reviews. Every visible review counts, whatever its label.
A few things change what counts and when:
- Reviews of a sale, transport, stud service, boarding stay, genetics storage or sponsorship are double-blind. They stay hidden, and don't count, until both people post or the 30-day window ends.
- Booking reviews count as soon as the guest posts them.
- A person's rating also includes reviews of organizations they own. An organization's rating includes reviews of its team members.
- Reviews from accounts that Creatures has removed no longer show or count.
Because these totals combine, look at who each review is about before you rely on it.
Where you see ratings
- On the Reviews tab of people, organizations and animals.
- On marketplace cards, next to the seller's name. "★ 4.7 (3)" means an average of 4.7 from 3 reviews, and "☆ New" means no reviews yet.
- On bookable experience pages, under Provider reviews.
- On experience pages of a host's Creatures website. The rating sits near the title, and the reviews appear under a heading such as "Reviews of Harper Lindgren".
Use reviews well
A high score helps, but the label and the words tell you what the reviewer actually went through. Give the most weight to recent reviews about the same kind of sale or service you're thinking about.
Related information
Updated on: 29/10/2026
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